A content format refers to the specific way information, ideas, and messages are organized, styled, and presented to an audience. While the content type dictates what the subject is (e.g., a marketing study), the content format determines how that information is delivered and consumed (e.g., as a video, a written article, or an infographic). Formats dictate the audience’s engagement level, the choice of digital channel, and the underlying technology needed to render the data. The 4 Core Media Formats
Digital information is broadly grouped into four technical foundations: